Cafe Intermezzo
Traditional and interactive advertising campaign
Traditional and interactive advertising campaign
Insight:
Cafe Intermezzo offers a unique glimpse into the authentic European coffee house experience.
With two Atlanta based locations, the brand relies heavily on word of mouth and existing loyal fan base.
Business Challenge:
With the opening of a third location in the Atlanta International Airport in 2010, the company needed to expand on the marketing of their brand, to appeal to both Atlanta natives and frequent flyers using the airport and surrounding hotels.
Creative:
To implement an interactive campaign aimed at taking the brand out into the community, emphasizing it's distinct European feel and building strong advocates using mobile technology, traditional and viral platforms. Tone: Cultural, personal treat, relaxing.
Cafe Intermezzo offers a unique glimpse into the authentic European coffee house experience.
With two Atlanta based locations, the brand relies heavily on word of mouth and existing loyal fan base.
Business Challenge:
With the opening of a third location in the Atlanta International Airport in 2010, the company needed to expand on the marketing of their brand, to appeal to both Atlanta natives and frequent flyers using the airport and surrounding hotels.
Creative:
To implement an interactive campaign aimed at taking the brand out into the community, emphasizing it's distinct European feel and building strong advocates using mobile technology, traditional and viral platforms. Tone: Cultural, personal treat, relaxing.
